Heineken Experience Stradhouderskade 78 Amsterdam Heineken Experience is an interactive museum which replaced the former Heineken brewery in Amsterdam. It reveals the secrets behind making this famous drink, starting with the distilling process to bottling the beer. The ‘Bottle Ride‘ is an attraction which allows you to feel like a bottle of beer, starting as an empty bottle to becoming a bottle of freshly brewed beer. Visit the 135 year old Heineken brewery where fun is guaranteed as well as 3 free drinks (beer or soft drinks are available) and a gift. Amsterdam Guide Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Save my name, email, and website in this browser for the next time I comment.